Master Series: Cas Trap and Floral Decor – 5/19

Cas Trap, the master florist for our May 19th Master Class, has been teaching at FlowerSchool New York since its inception in 2003.  He is a florist and wholesaler in New York for many more years than that. His father, formerly a florist in Amsterdam, is now a conceptual artist subsidized by the Dutch government to do major installations... Read more »

Vogue Gala Honoring Alexander McQueen

The Metropolitan Museum of Art’s gala honoring Alexander McQueen, designed by Raul Avila and coordinated by Vogue Special Events planner Sylvana Soto-Ward, had  particularly lovely and appropriate flowers. Designed to look like the English gardens that Alexander McQueen loved, the event used many  flowers, topiaries and trees. To see a video of the installation click... Read more »

Floral Opportunities: Storefront Available

We just received a call asking if we may know anyone who is looking to open a flower shop. We have been told that the storefront is located in a high traffic area in Bloomfield, New Jersey, and it is ready to be fitted for a working florist. The shop is 900 square feet and... Read more »

Google Ads for 'Mother's Day Flowers'

If you are a florist who uses the internet as a way to connect with customers, you may have given Google Ads a try.  And if you have, you may have noticed that on big flower purchasing days, such as Mother’s Day and Valentine’s Day, ads containing the words “flower” become incredibly expensive.  Sometimes, no... Read more »

Master Class Profile: Lewis Miller on May 5th.

Last Thursday we were treated to Lewis Miller teaching our master class. His look for spring was dark, mysterious and sexy – not at all the pastel, girly flowers that many of us tend to associate with this time of the year.  Instead of pale pink peonies, he had deep burgundy, which he mated with... Read more »

The Royal Wedding Review

Understated and beautiful, the flowers were clearly chosen with care and thought. The florist, Shane Connolly, of Shane Connolly & Company, has had much experience with the royal family and he did not disappoint.  The reports tell of rhododendron, euphorbias, lilacs, beech and wisteria used for both the Abbey and Buckingham Palace.  However, the height... Read more »

Meredith Waga-Perez on 4/28/11

FlowerSchool New York was honored, once again, by a spring flower class taught by Meredith Waga-Perez, of Belle Fleur New York, this past Thursday.  Meredith, who is always generous with her passion for beautiful flowers, brought the most colorful spring bouquets for everyone to choose from.  Peonies, ranunculus (though the end of that season is... Read more »

Eileen Johnson Quoted in Garden Design Magazine – April 2011

FlowerSchool New York’s own, Eileen Johnson, was interviewed for last month’s Garden Design Magazin article on what it takes to make striking arrangements titled, ‘Flower Toolbox.’  She points out that, for beginners, it helps to keep it simple.  Color mixing is a skill that takes time, so stay close to monochromatic as you can thereby... Read more »

Orchid: The Fatal Attraction

The book on my desk now is “Orchid: The Fatal AttractionOrchid: The Fatal Attraction” by Dr Anne Ronse. It is published by one of my favorite publishers, Stichting Kunstboek. We now carry a large selection of this Belgium publisher’s astonishingly beautiful books at FlowerSchool New York’s bookstore. “Orchid” has some of the most breathtaking closeup... Read more »