2019 professional

Floral Design Program

Curriculum

The comprehensive Professional Program course requirements.

Registration

Enrollment Form & Requirements, Payment Schedules, Tuition Refund & Cancellation Policy

Schedule

2019 & 2020 Class Schedules, Sessions & Enrollment Deadlines, Holiday Schedule

Floral Design Program Curriculum

The Floral Design Program is comprised of multiple series and individual classes that focus on subject matter that is critical to succeeding in the floral design industry. The curriculum is outlined below, with approximations of the hours required to complete each series.

The Floral Design Program also requires a 50 hr internship after completing the 82 hours of curriculum.

 

Class 1: Introduction to Design I: Hard-Stemmed Flowers

Learn about the hybrid tea roses and other varieties. How are they grown and where. How are they shipped and how does this process effect the price and quality of the product. What characteristics can you expect from the different shipping and growing countries including longevity and flower conditions. Techniques to help hydrate roses and other hard stemmed flowers after shipping. How to use floral equipment safely and effectively. Students complete “Rose Twist” design using the knowledge and skills taught during the session .

Class 2: Introduction to Design II: Soft-Stemmed Flowers

Learn about about soft-stemmed flowers; how they grow and who grows the best varieties. How to get them to hydrate and last. Methods of conditioning soft-stemmed flowers. Learn a set of general designs to help soft stemmed flowers keep their shape including manipulating the stems so their best face is always shows and using other materials as aids to hold designs together. Student complete a graphic twisit design using only soft-stemmed flowers as a test of student knowledge.

Class 3: Garden Centerpiece Design

Learn to start mixing different flowers and textures. How to achieve a chic seemingly garden look while keeping to a strict set of design instructions. Students will learn how to condition hydrangea and the other seasonal elements. The positives & negatives of floral foam and how to use it correctly. The techniques of building a composition so it can be consistent in design and travel well. Each student is responsible to build on arrangement using the above-demonstrated method as a test of student knowledge.

Class 4: Hand Tied Bouquet

Traditional Dutch method where bouquet is made in the hand. This style and look is reminiscent of classic Dutch still life paintings. Students will learn the methodical construction of making bouquets by having all the stems going in the same direction and evenly distributed. Students will all build Dutch hand tied bouquet of their own as a test of student knowledge.

Day One: Morning

Understanding the type of business that you wish to have is the first task in preparing to open a shop. Do you want to have a shop that focuses on events (wedding and corporate) or gifts (retail) or a combination of the two? We will provide three working models so that you can visualize the type of business that would a best fit. Upfront costs will be discussed.

Day One: Afternoon

Section two focuses on preparation for daily orders. Students will be tasked with designing a variety of common requests, ordering the flowers for those designs and making sure they are within budget. Here, we will go over standard pricing practices, presentation, customer expectations and vendor relationships.

Day Two: Morning

In the morning of day two, students will start their day operating as they were in a flower shop. The flowers will be conditioned; orders will be filled for specific clients with specific requirements. Finally, we will learn different wrapping styles and demonstrate successful working methods for each.

Day Two: Afternoon

Part four will concentrate on the branding of the business, building a clientele creating a dynamic website and merchandising