5-Day Event Design Certification

In this simulated project management course, we will teach students how to design and produce events from start to finish. This program is great for students interested in hosting any type of event from corporate meetings to weddings to branded activations . Once certified, you will be able to begin your career in event design and production. This exclusive program is only offered a few times a year.... don't miss this special program!

FlowerSchool NY is the premier place to learn event design blending our world-class floral education with the inspiring ILA Penthouse event space to give students a true, real-time production experience. Every program goes beyond theory: students concept, build, and bring to life a fully realized event from start to finish. With expert instruction, hands-on design practices, and a venue that mirrors the energy of NYC’s top events, FlowerSchool NY offers the most immersive pathway to becoming a confident, creative event designer.

This entire program will culminate in an actual event on Thursday, December 17th!

Program Details:

The 30-hour Certificate in Event Design Program is for florists, caterers, event planners or anyone designing entire events as a profession or party enthusiast. Students will spark their creativity, learn how to make their visions come to life by establishing workflows, project management fundamentals and industry tricks to bring a fully-planned event to fruition. In this simulated project management course, we will show you how to design, plan, produce and project manage events from start to finish.  *Note: this course is 30% lecture and 70% hands-on active design and production

Students will:

•  Be led by the FlowerSchool & ILA Team

• Meet your hypothetical clients and learn how to ask the right questions

• Learn the entire design and planning process including:

  • Selling Your Services and how to price them

  • Building Vendor Relationships and Timeline Management

  • Budgets & Contracts 

  • Building Your Event Timeline & Run of Show

  • Designing food & beverage menus

  • Event Design & Tablescaping

  • Presentation Tools

    • Canva, Be Merri and others

• Bring home industry documents for professional/personal use, exclusive discounts on industry-leading software, build a design trunk with lifetime refresh of new collections, inspiring books written by leading industry professionals, and other takeaways!

Throughout the week, classes will include presentations by industry professionals giving advice and reflections from their years of experience in the business. At the end of this program, students will produce a real-life event! It is your job to create the best event possible as per the client’s interests while staying within budget.

About the Instructor: Calvert Crary, Executive Director of FlowerSchool NY & LA

An internationally recognized instructor and mentor, Calvert has taught programs across the United States, Holland, Mexico and Australia. He hasbeen invited to design tables at the prestigious Orchid Dinner at The Plaza Hotel, spoken to Garden Clubs across America, and served as a judge at the PHS Philadelphia Flower Show. Calvert has trained and coached thousands of students on how to work in the floral industry with top designers, start new businesses, or reorganize existing floral businesses into thriving careers.

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In addition to his teaching and leadership roles, he is the author of influential books on floral design, including Flower School: A Practical Guide to the Art of Flower Arranging, and has co-authored The Encyclopedia of Cut Flowers. He was featured in The New York Times “Sunday Routine” section this past July 2025.

Explore More Classes with Calvert Crary

Schedule of Events:

Discover a rough schedule of the class program. To note, schedule is subject to change.

Monday, December 14th (10:30am - 4:00pm):

• Welcome to Class!

• Meet Your Client and learn client intake strategies

• Build production timelines, vendor choices, and shot lists

• Mood/Story Boarding for entire event

  
  

Tuesday, December 15th (10:30am - 4:00pm):

• Unlock Proposals, Budgets, Production Timeline, Design Plans, & Layouts

• Build menus & cocktail lists

• Meet with the client for approval

Wednesday, December 16th (10:30am - 4:00pm):

• Floral Production Day!

  • Learn some basic event floral skills and design for the eveng

Thursday, December 17th (10:30am - 4:00pm):

• Event Production Day!

  • Prep tables, linens, votives, lighting

  • Finalize documents and tie all the bows!

• Event Night

Friday, December 18th (10:30am - 1:00pm) :

• Dive into Budgets, Vendor Relations, Contracts & Fees

• Graduation!