5 Day Certificate in Event Design with FlowerSchool & ILA Penthouse

In this simulated project management course, we will teach students how to design and produce events from start to finish.  This certification is suitable for anyone who is looking to produce corporate events, fundraisers or launch event.  Once certified, you will be able to become a certified event designer/producer.

*This entire program will culminate in an actual event on Thursday, June 19th.

OUR INSTRUCTORS

Floral Expert, LaParis Phillips of Brooklyn Blooms

Brooklyn Blooms draws inspiration from fashion, nature and art while using flowers as the medium. Mixing textures, colors, and silhouettes applies to arranging flowers just as much as it applies to creating the perfect look. We believe that everyone is an individual and deserves to have florals tailored just for them, even down to the vessel! By using curated seasonal blooms in interesting found vases we create “beautiful things out of beautiful things” with you in mind.

LaParis will lead students through floral design skills tailored to event design!

Program Director, Calvert Crary

Executive Director of FlowerSchool NY & ILA Penthouse, Calvert boasts over 20 years of experience in the industry both in event design, production, AND floral design. Calvert will lead students through the program sharing his wealth of knowledge along the way.

PROGRAM DETAILS -

Students will start by meeting their client for the client intake process.  They will imagine how to best convert all the appropriate information into design by create layouts, hire and manage the right vendors, create timelines, ROS documents, production documents and budgets, with an emphasis on high-end and luxury elements of design.  You will work with a wide variety of vendors, form industry relationships and work alongside real industry professionals.

*Note: this course is 30% lecture and 70% hands-on active design and production*

A list of subjects that will have to complete IRL for this program:

• Meet your REAL LIFE client and learn how to ask the right questions.

• Learn the entire event design and planning process including:   Client Run of Show, Internal Run of Show, Staffing Roll and Evaluations.

  • Selling your Services; Budgeting and expectations of your client.

  • Building Vendor Relationships; How to find/spot/manage vendors.

  • You will brand this event in more than just visual ways by designing the menu and other offerings.

  • Learn to work with Budgets & Contracts.

  • Learn to manage using the Opening & Closing Lists

  • Building A Cocktail Menu

  • Designing Signage

  • Layouts using industry software:

    BeMerri & Details

  • Event & Tabletop Design

  • Floral Installation

  • Lighting Installation

  • Presentation Tools: Canva and Others

Some FlowerSchool Sponsors:

Bindi Dessert will be providing colorful assorted Italian desserts. ​

Costa Nova will be the company behind the stunning dinnerware on our designed tablescapes.

Nuage Designs is creator of the striking linens, tablecloths and napkins completing our table designs.

GreenRose will be the master behind all of the beautiful blooms.

Specialty Cocktails: designed by you!

Top Shelf: Featured Staffing Agency

**Final Event will be professionally photographed**

SCHEDULE OF EVENTS

Day One – Monday:

• Introduction to the event design process including : Client Intake and practice client intake strategies

• Client Intake (12:00pm)

• Sales and budgeting discussion of sales and services.

• Build production timelines, vendor choices, and shot lists.

• Mood/Story Boarding for entire event

Day Two – Tuesday:

• Vendor confirmations

• Managing budgets,

• Create event timelines, and

• determine entire site plan.

Day Three – Wednesday:

• Production Day including prepping: tables, linens, votives, lighting, table flowers recipes.

Day Four – Thursday:

• Day of practice event, florals, photograph table-scapes & room, venue staffing and assignments

Day Five – Friday:

• Final debrief, event breakdown, debrief process, sales and services, and graduation.