Floral Photography & Marketing 101

Photographs of floral designs play a crucial role in documenting and preserving the beauty of intricate arrangements and unique concepts. They serve as a visual record that captures the essence and creativity of floral design.

In this classroom course, students will learn practical skills of how to capture and market their floral designs in a captivating and impactful manner. From mastering lighting and composition to understanding the nuances of capturing floral details, participants will learn how to elevate their photography practice to new heights. Moreover, the workshop will also focus on the significance of content marketing in the context of floral photography. Participants will gain valuable insights into leveraging content marketing to promote their work. This comprehensive learning experience will enable participants to effectively communicate their artistic vision and connect with a wider audience.

To note, this program is a classroom day focusing on marketing lessons and hands-on photography lessons focusing on iPhone techniques. Students will not make any arrangements this day.

About the Instructor: Robin Zachary, Photography & Styling Instructor

Robin Zachary is a multidisciplinary artist, prop stylist, creative director and educator whose work brings together styling, photography and visual storytelling. Her book Styling Beyond Instagram, is embraced by content creators, makers and stylists globally as the essential guide to the business of prop styling. Through her signature teaching program, THE PROP STYLING EXPERIENCE®, Robin welcomes people from around the world into her warm and nurturing studio, where hands-on photo shoots become a pathway to creative discovery, confidence, and the development of a distinct visual voice.

Robin sees flowers as more than a beautiful detail—they have the power to capture our attention, evoke emotion, and tell a story. As Creative Director of Bridal Guide, she cultivated her eye for floral styling, which remains an essential part of her visual toolkit, with botanicals thoughtfully woven into her images to bring a brand’s story to life.

Explore More Classes with Robin Zachary

What you can expect:

• 1 Day of Class (allowing an hour lunch break)

• Studio time to develop business strategies & practice photography skills

• Floral aprons, tools, and other supplies will be provided for use during this program. Please note that personal sets of supplies to take home are only included with enrollment in our 2-Day Introduction to Design Series.

What you will learn:

• Photography skills, including lighting, composition, and other practical skills

• Marketing strategies to broadcast your work as a florist, with a focus on brand identity and finding audiences

• Business skills including social media engagement tactics, press release development, and business strategy planning