From Field to Vase: Navigating the Global & Local Flower Landscape with Jessica Balnaves of Flower Aggregate

Join us for an insightful talk in partnership with Jessica Balnaves of Flower Aggregate, a wholesale and retail cut flower marketplace in Brooklyn specializing in regionally grown and responsibly-sourced flowers. 

We’ll explore the current state of the floral industry, examining where flowers are sourced around the world and how regional blooms differ from internationally traded varieties. Learn how geography, seasonality, and market trends shape what we see in floral design and retail, and gain a deeper understanding of the global and domestic forces influencing the flowers we love.

This talk is ideal for floral professionals, enthusiasts, and anyone curious about the journey of flowers from field to vase. Each ticket will come with one free beverage (beer, wine, or a non-alcoholic beverage) and a cash bar will be open for additional drinks!

FlowerAggregate is a wholesale and retail cut flower marketplace in Brooklyn specializing in regionally grown and responsibly-sourced flowers.