From Field to Vase: Navigating the Global & Local Flower Landscape with Jessica Balnaves of Flower Aggregate

Join us for an insightful talk in partnership with Jessica Balnaves of Flower Aggregate, a wholesale and retail cut flower marketplace in Brooklyn specializing in regionally grown and responsibly-sourced flowers. 

We’ll explore the current state of the floral industry, examining where flowers are sourced around the world and how regional blooms differ from internationally traded varieties. Learn how geography, seasonality, and market trends shape what we see in floral design and retail, and gain a deeper understanding of the global and domestic forces influencing the flowers we love.

This talk is ideal for floral professionals, enthusiasts, and anyone curious about the journey of flowers from field to vase. Please also look forward to an open wine bar courtesy of FlowerSchool NY!

About Jessica

Jessica started Flower Aggregate as an answer to a flower market dominated by international imports of flowers creating a wholesale shop sourcing regionally and responsibly grown flowers. She comes to this exciting project with a decade worth of experience as an urban farmer and floral designer. At Flower Aggregate we are creating an environment for floral designers of all stages and aesthetics to have easy access to fantastic, healthy flowers and a space for community to connect and learn. Please visit our large walk-in cooler full of seasonal flowers, our dried flower section and check out our rentable studio space!

FlowerAggregate is a wholesale and retail cut flower marketplace in Brooklyn specializing in regionally grown and responsibly-sourced flowers.